In a world dominated by mega-brands, it’s rare to stumble upon a company that’s quietly winning over travelers one extraordinary experience at a time. Enter Nu Car Rental—a rising star in the car rental industry that, until recently, few people had heard of. But once you rent with them, you may never look back.
I first discovered Nu Car Rental entirely by mistake. It was in Salt Lake City. I had just landed and grabbed what I thought was the right shuttle van to my usual go-to rental car company. But when the shuttle doors opened, I found myself standing at the counter of a rental company I didn’t recognize: Nu Car Rental.
That’s when I met a man named German—a kind, professional team member who didn’t blink when I realized my mistake. He offered to have their shuttle take me to my intended destination without any pressure, just pure hospitality. But before I left, curiosity got the better of me. I asked what a weekly rental would cost.
To my surprise, the rate he quoted was lower than my reservation with a major rental brand I had been loyal to for years—and for a higher class vehicle. More car, less money? I took the deal. That one decision opened my eyes to what Nu Car Rental is doing across the country.
Since that first encounter, I’ve rented exclusively from Nu whenever I can. I’ve used them in Salt Lake City, Phoenix, and Denver, and each time, the customer service has been consistent, the pricing aggressive, and the cars clean and reliable. They may not have flashy ad campaigns or airport terminals plastered with their logos—but what they do have is substance.
Nu Car Rental is quietly expanding, with locations popping up in key markets, often tucked just off airport property. And while they may not be in every city yet (my only complaint!), they’re quickly becoming a favorite among savvy travelers—business road warriors and vacationers alike—who value a great deal and genuinely good service.
My travel hack for everyone: Before you book a car anywhere, check to see if there’s a Nu Car Rental at your destination. You just might save money, get a better car, and enjoy a level of customer service that’s becoming increasingly rare in today’s travel industry.
Because sometimes, the best travel discoveries aren’t found in guidebooks—they’re found by getting on the wrong shuttle.
An avid traveler, Kirk Grover has been to over 50 countries. He has an extensive background in tourism and hospitality management, along with a degree in Hospitality Management from the University of Nevada Las Vegas. Kirk is very knowledgeable about travel-related topics – they are always up to date on the latest deals for flights, hotels, and other adventures around the world.
